The Rep Alternative

The traditional manufacturers' rep model is dying. Great reps are impossible to find, and often flaky - not willing to commit or remain engaged to your line. If you're tired of searching the rep boards to find new commission agents, we want to talk!

SALT Marketing provides an alternative to the traditional manufacturing sales model by offering an outsourced, but dedicated sales service for a flat fee - no more commisions. We apply best practice sales processes, while mapping our path in a proprietary system. This creates measurable and repeatable results, and a visible pipeline of sales activity.

SALT often works directly with the Principles or Owners of the manufacturers we support. We can either complement existing sales staff and reps or replace them depending on your situation.

We look for growth minded clients who have the ability to scale production as sales grow. We look for specific criteria; click below to see if your company qualifies:

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Learn about SALT


About Us

We provide the data, you close the deals

SALT brings specialization of tasks to the area of sales. We focus on the beginning stages of the sales process to free up our manufacturing clients to close more often.

We are experts at getting in the door with target accounts. We apply a schedule of interaction with decision makers - learning about the organization, buying systems, and qualifying the account as we interact.

SALT works as our client, acting as an employee of your organization, ensuring a seamless transition from us to you.

We're a fractional sales team that does not require management. Let us do the prospecting for a fraction of the cost of one full-time sales person.

Find out more
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Who we are

Social Engineers For Any Business

We find a way in, qualify the account, set the appointment, and facilitate the hand-off.

Social Engineers for any business

We are a team of experienced sales and marketing professionals. Experts in generating leads with qualified accounts for manufacturing businesses.

We wear many hats: we "become the client" as we sell, using your business name, email extension and a dedicated callback number.

We are persistent and ambitious. Polite. We never give up.

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Provide the tools

  • SALT works inside a proprietary CRM system, built using best practice processes and web 2.0 technology.

  • Advanced and customized reporting gives our clients access and visibility to their sales pipeline.

    Account Reps review our progress with you on a bi-weekly basis.

Power the System

Conduct the market research and fill the system with accounts that meet the criteria for your company.

Find the decision makers, their contact information, and qualify the account through conversation.

Create need, identify pain points, sell your solution, and set an appointment when appropriate.

People buy From People

Relationships are critical. Technology is awesome, but the human factor should not be completely removed from the sales process.

People buy when they trust

By asking the right questions and offering information of value to the decision maker, SALT builds trusting relationships over a period of time.

Eliminate the timing factor

We employ a schedule of consistent interaction to remain top of mind with each buyer.

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We don't take lead gen lightly

It's hard work, it's not easy. Cold calls suck. . . . Despite this, prospecting is completely necessary. Fill a pipeline with qualified prospects and nurture. That's how you grow a business.

SALT: an ingredient that adds flavor, piquancy, and zest.

You are the SALT of the earth. Stay salty people.

SALT has a variety of uses and is a critical component to your health. Without SALT, the cells in your body lack the ability to carry water - eventually, you dehydrate and die.

SALT adds spice and flavor to your business. We are the critical component, carrying the message about what you do to the rest of the world.

- SALT -

Core Services

Everything you need for sales success

SALT offers a wide range of services to support the strategy, marketing, research and business development goals of our clients.

  • Business-to-Business Sales

    SALT helps businesses to build value within target accounts, bringing the sale to the point of close.

  • Appointment Setting

    SALT specializes on the front end of the sales process, setting the appointment with the decision maker.

  • Lead Generation

    SALT conducts market research, then qualifies the account, and learns the buying process.

The Manufacturing Rep Problem

The idea of the commisson only manufacturing rep is great. There is virtually no risk for the manufacturer, and the existing relationships of the rep will be leveraged. The model does work in some cases, but is constrained due to:

  • • The network of the rep is limited. Once your business is introduced to the network, leads stop.
  • • 80% - 90% of their revenue typically comes from another line. You're business is an afterthought.
  • • Reps are difficult to manage. They often fail to provide visibility.
  • • With the amount of information available, no one wants to work with a middle-man.
  • • If the rep doesn't close a deal in the first few months, they typically stop promoting your line.
  • • If the rep finds a win, there is no guarantee they will continue to promote your business, yet still may collect commission.
  • • A quick google search gives the purchaser hundreds of alternatives, eliminating their need for the nearby sales rep.

We qualify the accounts and target leads that are best for your business. Setting you up to talk with real decision making contacts with real projects.

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SALT Pricing

SALT charges our clients on a month-to-month basis. There is no commitment or contract – you can cancel services at any time. When you work with SALT, you buy a proven process and fully managed lead generation program for your business.

SALT Qualifies Accounts, Identifies Contacts and Nurtures Until an Appointment is Set.

Outbound Responsive
Designed for small businesses with up to $5M in annual revenue where your average target is worth $25,000+ annually.

  • Up to 3 CRM Seats
  • Sales Process Consulting
  • LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Monthly Formal Reviews
SALT Basic
This package is for businesses with up to $15M in annual revenue that can benefit from additional outbound prospecting.

  • Account Executive
  • Up to 10 CRM Seats
  • Sales Process Consulting
  • Outbound Calling
  • 2X LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Bi-weekly Formal Reviews
SALT Standard
Designed for businesses with $15M - $50M in annual revenue who require outbound prospecting from a skilled sales team.

  • 2X Account Executive
  • Up to 25 CRM Seats
  • Sales Process Consulting
  • 2X Outbound Calling
  • 3X LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Bi-weekly Formal Reviews
SALT High Value Target
For businesses with more than $50M in annual revenue with large complex targets and longer sales cycles.

  • 3X Account Executive
  • Up to 25 CRM Seats
  • Sales Process Consulting
  • 3X Outbound Calling
  • 3X LinkedIn Prospecting
  • 1-1 Email Outbound
  • Website Capture
  • Managed Website Chat
  • Inbound Call Capture
  • Skilled Pipeline Management
  • Weekly Progress Reporting
  • Bi-weekly Formal Reviews

Give us a shot

See a demonstration of our services that prove we can generate leads and grow your business

Show me how

Frequently Asked Questions

Here are some common questions and answers. If you have more, give us a call or schedule a time to speak with an Account Executive on our team.
Give us a call

Do you specialize in representing certain types of clients?

No, we work with many types of manufacturers including: metal fabrication, machining, injection molding, coating and finishing, electronics, value added assembly and printers. We're open to working with any industry that traditionally uses manufacturers' reps.

Do you prefer to call on a particular industry?

Again no, our diverse base of clients keeps us calling just about every type of business.

What type of business model works best with SALT ?

Generally, our clients fall into one of three categories:

  • 1.) Project based businesses with large closes ($25,000+ per deal)
  • 2.) Businesses where customers tend to reorder
  • 3.) Subscription based businesses - a new customer results in recurring revenue
Does SALT take a commission on the sales generated?

Never. We sell time, talent, and process. When you work with SALT, you buy a portion of our time to prospect for your business. We never take commissions.

If you don't take commission, how do you stay motivated?

Our pricing model keeps us honest. We don't require long term contracts - our customers can cancel any time. Like you, we're motivated to find life long customers. We keep our customers by consistently exceeding expectations.

How does SALT measure success?

Success for us is different for each customer. It depends on your answer to this question; "If you engage us today, what must be true one year from now in order for you to call the relationship successful?"

Is SALT a cold call firm?

We're lead generation professionals. We sell complex products and services to owners, VPs, and decision makers. We like to think of ourselves as a lawyer, CPA or engineer might think of their service. The fact is, we do use a telephone - but we rarely get hung up on.

What types of results can I expect from SALT?

We typically produce 1-2 introductions (or RFQs) per month. Most clients see 4X our fee in new business within the first year.

Industries

SALT represents clients in many manufacturing and service industries. Contact us for case studies in specific areas
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Flat Metal Fabrication

Stamping, Fabrication, Bending, Forming, Turrets, Laser Cuting, Welding, Riveting, and Value-Added Assembly

Injection Molding

Commodity Resins, Thermo Plastics, Insert Molding, and Over Molding

Medical

Medical Electronics, Medical Stampings, Extrusions, Medical Components, SMT, Clean Room Services, and Value Assembly

Powder Coating and Finishing

Powder Coating, Liquid Spray-On, Plastisol Dipping, Fluorocarbons, Automatic Lines, Batch Coatings, QPQ, Platings, and Electroless Nickle

Machining

Turning, Milling, CNC, Precision Machining, and Lathe Work

Printing

Pressure Sensitive, Apparel Printing, Offset, Digital, Flexographic, Hot Stamping, Rotogravure, Screen Printing

Contact Us

Need help? Get in touch

We would be more than happy to answer any and all questions you may have. Give us a call, or shoot us an email. Give us a chance to demonstrate our services and show you what we do.

SALT Marketing

6657 W Ottawa Ave, Unit D2

Littleton, CO 80128

Phone

(419) 702 0683